0010 頭圖 Hand Made Life.jpg

Producer:
Eric Cui 、Z.Z

Director:
Jake Cizic

Editor:
Eric Cui

Subtitle:
Arry HS Zhong

Special Thanks to:

James Taylor & Son

 

Hand Made Life

 

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James Taylor & Son is a handmade customized shoes shop with a history of more than 160 years. For hundreds of years, it has been favored by British customers for its exquisite design, solid workmanship and comfortable dress sense. In recent years, the brand has started to entered the Chinese market and has become a leading brand of high-end handmade customized shoes. In order to highlight its brand philosophy of respecting tradition and craftsmanship, Made In London created the video short film "Hand Made Life" for the brand.

The film is based on a prototype of an old shoemaker, Ibranhim, who has worked in the store for more than 30 years. Tell the story of his decades-old shoe-making career and the love of leather shoes that has never been cut by time.It expresses that although the hand-made leather shoes are expensive, it is worth the embodiment of the craftsman's accumulation of craftsmanship.

 

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